How Loupe AI works
Loupe AI is the in-house software our team uses for research. It finds the reels beating their own account’s average and watches each one to work out why it worked. Then a second AI writes new concepts from what the first one saw, held to your brand, your gear and your limits.
A run, step by step
A profile covers what you sell, who you serve, your tone, what you can film and with what, the claims you may make, and the things never to do. You also tell us the accounts to study.
Easy to copy depends on who’s copying. Three locations is trivial for an agency and impossible at a desk.
We choose the content planner, trial reels, the Reels Modifier or a single-video analysis. One sentence about what you want becomes hashtags and keywords for Loupe AI to search.
It pulls recent posts, keeps the outliers against each account’s own baseline, and skips anything it has already analyzed.
An AI watches each video itself, not just the caption. Then a second AI writes the ideas from what the first one saw.
Results arrive with a time estimate based on past runs. Each row has the breakdown, the new concepts, a thumbnail and the difficulty rating.
Rewatch a video, regenerate variations while keeping the previous set, edit the style wording, or add up to 500 characters of your own direction.
Spec sheet
These are the rules built into the tool, not results. We don’t publish results we haven’t earned.
Reels are scored against their own account’s 30-day average, not against each other.
On your own account, a reel at 1.5 times your average or more counts as a winner.
At or below half your average, a reel goes on the avoid list.
Each winner gets exactly three. Same footage, same audio, new on-screen text.
At most the newest 90 reels of an account, so older figures are older readings.
Best posting time only appears once there are at least 14 posts to judge from.
Roughly how long Loupe spends watching each video it analyzes.
Characters of your own direction you can add when you refine a run.
The tools
What clients no longer have to do: scroll for outliers, watch and transcribe videos, or write a first draft of adapted ideas.
Scans a list of accounts you choose, picks their recent reels that beat expectations, and watches each video.
Finds reels that outperformed their own account’s 30-day average, so a small account’s hit counts for more than a big account’s average post.
Looks at your own reels and sorts the winners from the ones to avoid.
One YouTube link. Loupe AI watches the whole video and writes a breakdown and a plan.
Shows how your own Instagram and YouTube accounts are doing.
Every analysis is stored with thumbnails.
Use cases
A creator sends us a YouTube link from a channel they admire. Loupe AI watches it and returns a breakdown of the opening, the pacing and the call to action, plus a plan adapted to their profile.
A small brand lists five competitor accounts. Loupe AI scans recent reels, keeps the ones that beat each account’s average, and watches the top picks.
We set up a profile with a trial brief covering what can go on camera and what never to show, plus a content brief. Reels from both competitor lists feed idea sets.
Why it’s different
| Compared with | Where Loupe differs |
|---|---|
| Manual research | It runs the same steps for every video, and the checks don’t get tired. A person can only compare as many accounts as they have patience for. |
| A person or agency | It’s faster per video, spending roughly 20 to 70 seconds watching each. It has no taste of its own, and it doesn’t own your relationships or know your audience first-hand. |
| Generic AI tools | It works from the actual video and your real account numbers. Every idea is held to your stated constraints, so it can’t suggest a location you don’t have. |
| Where a human is better | Judging taste, brand risk and legal exposure, and deciding what to say. The final call on every idea should be human. |
Limits and honesty
We’d rather you hear it from us first.
Trust and data
Now taking on new clients
We’re a creator marketing agency. Our team researches, scripts and edits your content, and our in-house software, Loupe AI, finds what’s working in your niche. Book a free 30-minute call with our founder. We’ll get to know you and your content, and you’ll leave with a clear next step.
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