Niche & funnel analysis
We find the reels in your niche that beat their own account’s average, break down why, and map which ideas reach new viewers and which serve your followers.
Uses Content planner · Trial reels
Loupe Media ·Creator marketing agency in Dubai
See what
works.Film what
fits.
Find what’s already working in your niche, then get video ideas you can actually film.
We study the Instagram Reels and YouTube videos beating their account’s average, work out why they worked, and turn that into scripts and edits made for your brand, your gear and your limits.
Or reach us directlyibra@loupemedia.co+971 56 906 6480
Loupe AI · Content planner3 outliers found
Account A30-day avg · 1.2M views
1.2×1.4M
0.8×960K
0.9×1.1M
1.3×1.6M
0.6×720K
1.1×1.3M
Account B30-day avg · 8.4K views
1.1×9.1K
3.1×Outlier26K
0.7×6.2K
2.1×Outlier18K
0.9×7.9K
0.6×5.0K
Account C30-day avg · 96K views
0.9×88K
0.4×41K
1.9×Outlier182K
1.1×104K
0.8×77K
1.4×130K
A small account’s hit counts for more than a big account’s average post.
- Scored against each account’s own 30-day average
- Winners: 1.5× your average or more
- Three hook rewrites per winner
- Newest 90 reels per account
- 20–70 seconds of watching per video
- Posting-time advice after 14 posts
- Up to 500 characters of your direction
- The final call on every idea is human
The problem
Deciding what to film next usually means hours of scrolling.
The usual research is to scroll competitors, sort out which posts truly outperformed, watch them closely, and work out why. It takes hours, and the idea you end up with often needs a setup you don’t have.
It hits solo creators, small brands and anyone who makes video for a client. Whether the research gets done at all depends on who has the time.
Solo creatorsSmall brandsAgencies and freelancers
What you stop doing
- Scrolling for outliers
Loupe AI ranks recent reels against each account’s own average.
- Watching and transcribing videos
An AI watches each video itself, not just the caption.
- Writing first drafts of adapted ideas
A second AI writes new concepts from what the first one saw.
What we do
Research, scripts and edits, run as one loop.
Loupe Media is a marketing agency for creators and brands. We handle the work around short-form video, and our in-house software, Loupe AI, does the research properly.
Scripting
Hooks, structure and full scripts in your tone, held to what you can film, the gear you have and the claims you’re allowed to make.
Uses Content planner · Reels Modifier
Editing
Reels, Shorts and YouTube edits built around what held attention in the videos we studied: the hook, the pacing and the payoff.
Uses Analyze a video · Library
Funnel management
We keep the loop running: research, ideas, scripts and edits, then a review of your own numbers to find the next winner.
Uses Profile analytics · Reels Modifier
The engine
Loupe AI is the research software behind every brief.
It’s our in-house tool, and our team runs it for you, so there’s nothing to sign up for. It studies the Reels and YouTube videos beating their account’s average, watches each one and breaks down why it worked. Then it writes new concepts adapted to your brand, your gear and your limits.
Content planner
Scans a list of accounts, picks the recent reels that beat expectations and watches them. Each breakdown covers the concept, the hook, what holds attention, the payoff and the script. Then it writes new concepts for your brand.
0:000:100:200:30
Hook · 0:00–0:03Opens on the finished result, then cuts back to the start.
Short-form reelsLong-form YouTube plan
Example breakdown
Trial reels
Finds reels that beat their own account’s 30-day average, then writes ideas for people who haven’t heard of you, using only what you’ve said you can show on camera. You can paste any reel link to add it.
Big account · 1.4M views1.1× its avg
Mid account · 182K views1.9× its avg
Small account · 26K views3.1× its avg
White mark: the account’s own 30-day average · Example
Reels Modifier
Looks at your own reels. Winners are at least 1.5× your average, and the ones to avoid sit at or below 0.5×. Each winner gets exactly three hook rewrites with the same footage and audio. Only the on-screen text changes.
How I make my morning latte
Original hook2.4× avg
Same footageSame audioNot too close to the originalNumbers from your approved facts
Example rewrites
Analyze a video
Paste one YouTube link. Loupe AI watches the whole video and writes a breakdown and a plan you can save to the library.
youtube.com/watch?v=…
Watching the full video0:33
OpeningPacingCall to actionPlan for you
Profile analytics
Shows how your own Instagram and YouTube accounts are doing. It won’t compare against a period it only partly holds.
Best posting time9 of 14 posts
Shown once there are at least 14 posts · Example
Library
Every analysis is stored with its thumbnail. Each idea is tagged with where it sits in a viewer’s journey and gets an easy-to-film score judged against your own production reality.
Desk setup reveal in one take
Three steps, one camera
Before and after, side by side
Answering one customer question
How a run works
Five steps from a profile to a library of ideas.
- 1
We set up your profile
What you sell, who you serve, your tone, what you can film and with what, claims you may make, things never to do, and the accounts to study.
Easy to copy depends on who’s copying. Three locations is trivial for an agency and impossible at a desk.
- 2
We pick a tool and a style
The planner, trial reels, the modifier or a single-video analysis. One optional sentence about what you want becomes hashtags and keywords to search.
- 3
Loupe AI scrapes, ranks and watches
It pulls recent posts, keeps the outliers against each account’s own baseline and skips anything already analyzed. Then it watches each video.
- 4
A library of breakdowns and ideas
Each row holds the breakdown, new concepts, a thumbnail and a difficulty rating. Results arrive with a time estimate based on past runs.
- 5
We refine
Rewatch a video, regenerate variations (the previous set is kept), edit the style wording, or add up to 500 characters of direction.
Where people come in
The final call on every idea is human.
Loupe AI is fast and consistent. It has no taste of its own, and it doesn’t know your audience first-hand. So we split the work.
What Loupe AI handles
- The same steps for every video, with checks that don’t get tired
- Roughly 20 to 70 seconds of watching per video
- Ideas built from the actual video and your real account numbers
- Every idea held to your stated limits, so it can’t suggest a location you don’t have
- Invented numbers caught before a rewrite reaches you
What our team and you decide
- Taste, and whether an idea fits your brand
- Brand risk and legal exposure
- What to say, and what to leave out
- A read of every idea, because checks don’t catch every worded claim
- Your relationships and your audience
Now taking on new clients
Ready to work with you.
We’re a creator marketing agency. Our team researches, scripts and edits your content, and our in-house software, Loupe AI, finds what’s working in your niche. Book a free 30-minute call with our founder. We’ll get to know you and your content, and you’ll leave with a clear next step.
Are you taking on new clients?
Yes. Loupe Media is a creator marketing agency and we’re ready to work with you. Tell us what you make and who it’s for, and we’ll come back with a plan.
Can I use Loupe AI myself?
Loupe AI is our in-house software. Our team runs it for you as part of our work, so there’s nothing to sign up for.
What do your services cost?
It depends on what you need. Tell us about your goals and we’ll send a clear quote after a short conversation.
Which platforms do you work with?
Loupe AI researches Instagram Reels through a watchlist of accounts, and YouTube one video at a time. We script and edit for Reels, Shorts and YouTube.
Do you copy other creators’ videos?
No. We write new concepts adapted to your brand. The original’s sound and footage are left out of the rewrite.
Does AI replace your creative team?
No. Loupe AI speeds up research and first drafts. Our team, and you, make the creative decisions, and nothing goes live without your approval.
How do I get in touch?
Book a free 30-minute intro call with our founder, email ibra@loupemedia.co or call +971 56 906 6480.